IPBA 2022
The International Place Branding Association has chosen to organize its 6th annual conference in Aix-en-Provence, in partnership with the Institute of Public Management and Territorial Governance (Aix-Marseille University).
ABOUT IPBA
The International Place Branding Association (IPBA), created in 2016, is a non-profit association that brings together researchers, practitioners and anyone interested in branding and territorial marketing issues (cities, regions, countries or sites).
Its main mission is to highlight the issues of territorial marketing and to strengthen this discipline by increasing its visibility and recognition, particularly on an international scale, among experts, operational and academic staff, as well as within public institutions and private structures competent in territorial development. In order to improve standards and professional practices, the IPBA association offers its members an important international network and a place to debate and exchange on the evolution of knowledge and new practices/experiences in territorial marketing.
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ABOUT IMPGT AND A&NMT CHAIR
Created in 1996, the Institute of Public Management and Territorial Governance is the only training and research unit in public management in France. The IMPGT trains future managers to improve the performance of public systems. Its training offer is based on a multidisciplinary approach (law, economics, management), extended to social sciences and applied to the non-market sector, supported by dynamic research in public management. The Institute houses the Chair of Attractiveness and New Territorial Marketing. This is the first "Territorial Chair" dedicated to attractiveness and new territorial marketing practices in the world, from the most effective to the most innovative.
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Download the Manifesto of territorial attractiveness and territorial marketing produced by the A&NMT Chair and its partners
THE ORGANIZING COMMITTEES - IPBA 2022
Conference organising committee
- Christophe Alaux, Conference Chair
- Robert Govers, Representing IPBA
- Laura Carmouze, Aix-Marseille University, France
- Camille Chamard, IAE Pau-Bayonne, France
- Camille Dessendier, Aix-Marseille University, France
- Lély Tan, Aix-Marseille University, France
- Sarah Serval, Aix-Marseille University, France
Programme committee
- Christophe Alaux, IMPGT, Aix-Marseille University, Aix-en-Provence, France
- Don Dioko, IFT Institute for Tourism Studies, Macao SAR, China
- Nigel Morgan, University of Surrey, UK
- Magdalena Florek, Poznan University of Economics and Business and Best Place Institute, Poland
- Hong Fan, Tsinghua University Beijing, China
- Mihalis Kavaratzis, University of Leicester, UK
Conference scientific committee
- Eli Avraham, University of Haifa, Israel
- Erik Braun, Copenhagen Business School, Denmark
- Cecilia Cassinger, Lund University, Sweden
- José Fernández Cavia, Pompeu Fabra University, Barcelona, Spain
- Alex Deffner, University of Thessaly, Volos, Greece
- Charles Dennis, Middlesex University, UK
- Keith Dinnie, University of Dundee, UK
- Don Dioko, IFT Institute for Tourism Studies, Macao SAR , China
- Jasper Eshuis, Erasmus University Rotterdam, Netherlands
- Hong Fan, Tsinghua University Beijing, China
- Joao Freire, IPAM - Marketing School for Business, Portugal
- Magdalena Florek, Poznan University of Economics and Business and Best Place Institute, Poland
- Massimo Giovanardi, Universitá di Bologna, Italy
- Sonya Hanna, Bangor University, Wales, UK
- Marta Hereźniak, University of Lodz, Poland
- Andrea Insch, University of Otago, New Zealand
- Mihalis Kavaratzis, Manchester Metropolitan University, UK
- Arja Lemmetyinen, University of Turku, Finland
- Andrea Lucarelli, Stockholm Business School, Sweden
- Chiara Mauri, LIUC - Università Cattaneo, Italy
- T.C. Melewar, Middlesex University UK
- Nicolas Papadopoulos, Carleton University, Canada
- Cecilia Pasquinelli, University of Naples ‘Parthenope’, Italy
- Efe Sevin, Towson University, USA
- Gary Warnaby, Manchester Metropolitan University, UK
- Staci Zavattaro, University of Central Florida, USA
- Sebastian Zenker, Copenhagen Business School, Denmark
Art Gallery Curator
Mihalis Kavaratzis, University of Leicester, UK
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